Explore the power of user-centric design in this case study, where we optimized Snakeroot Botanicals' website for accessibility, usability, and visual appeal.

Our team wanted to learn how millennials interact with current digital tools to aid them in the discovery process of finding new meals to cook at home. The goal was to determine what opportunities might exist for creating a new interactive recipe sharing platform. 

The goal of the redesign was to improve the user experience and make it easier for customers to find information about the coffee shop's products, services, and events.