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Selected Projects
How I Lead Experience Design
User experience is shaped by systems, teams, and decisions, not just interfaces.
My approach to experience leadership focuses on aligning people, process, and platforms to create clarity, consistency, and meaningful outcomes over time.

Guiding Team Organization
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Cross-functional, collaborative teams
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Clear ownership and shared accountability
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Empowered decision-making
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Focused on solving real problems

Guiding Culture
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Outcomes over output
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Shared understanding across teams
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Reducing friction and waste
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Psychological safety and learning
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Strong systems and teams

Guiding Process
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Iterative delivery
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Small, testable increments
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Continuous discovery and learning
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Visible work and shared context
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Measuring impact
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